Expedia Group - Chicago, IL

UX Content Designer III, December 2023 – January 2026

• Led content strategy and technical writing for API documentation that achieved an 87.7% adoption success rate, translating complex integration requirements into plain-language guidance accessible to engineers, product managers, and business leads alike.
  
• Directed an AI-forward content redesign of Vrbo’s partner application, which included auditing navigation, terminology, and interactions end-to-end, then developing and presenting a new partner experience prototype to executive leadership.
  
• Co-owned a design system documentation site for UX, product, and engineering teams, defining token use cases and Figma implementation standards that gave cross-functional teams a single source of truth.

UX Content Designer II, December 2018 – December 2023

• Owned content strategy for a ground-up analytics redesign reaching 70,000+ hotel partners, which required an audit of 50+ screens, a rebuild of the IA around partner mental models, and the creation of a scalable content system that contributed to $120M in revenue and a 10.2% increase in market penetration in year one.
  
• Consolidated two separate advertising products into a single unified 5-step flow, corralling input from 6 teams (UX, content, research, product, engineering, and market managers) to ship a prototype that earned stakeholder sign-off and achieved 100% partner approval in user testing.
  
• Defined content strategy and UX copy across multiple partner-facing products, collaborating with designers, engineers, researchers, and localisation teams from audit through launch.
  
• Represented the content design team at Expedia Group’s annual hotelier conference to facilitate a product launch; regularly led content design crits and stakeholder presentations.
  

Neighborhoods.com - Chicago, IL

Content Strategist, April 2018 – December 2018

• Oversaw all aspects of content strategy, including content audits, competitor analyses, and new content initiatives.
  
• Determined workflow and editorial priorities within a quarterly budget while overseeing a team of editors and writers.
  
• Collaborated with UX/UI teams to craft content for core personas and user interfaces. Coordinated marketing efforts with the marketing and PR teams.
  

Editorial Manager, October 2017 – April 2018

• Collaborated with the data science team to build an in-house, language-generating software.
  
• Led SEO strategy, resulting in a 280% increase in organic traffic, 127% increase in ranking organic keywords, and a 20-position increase in domain authority.
  
• Managed a team of editors, publishing operations managers, and staff writers. Pulled daily reports from Google Analytics, Ahrefs, and Linkdex to inform editorial strategy.

Editor, April 2016 – October 2017

• Developed editorial strategy. Assigned, managed, and edited writing projects. Researched and organized real estate market data to produce original, research-driven content.
  

Content Manager, May 2014 – April 2016

• Wrote, edited, and fact-checked hundreds of residential community descriptions and weekly blog articles.
  
• Hired and managed a nationwide team of freelance writers.